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Charma's Green Chips.gif

A Recipe for Success:

Green Chips, Fresh Designs & Bold Branding

The Work:

Logo, Brand Identity, Brochures & Business Cards

My Role:

Senior Graphic Designer, Branding Consultant

The Brief:

Charma’s Green Chips sought a bold and cohesive brand identity to elevate their presence within the market. Supported by a grant from the University of Michigan-Flint, this project aimed to create a professional visual identity that captured their innovative approach to green chips while positioning them for growth and recognition in their industry.

The Challenge:

The challenge was to craft a brand identity that resonated with the eco-conscious values of Charma’s Green Chips while standing out in a competitive market. The designs needed to reflect their innovative spirit and communicate professionalism to attract potential partners and customers. Additionally, the materials had to be adaptable and impactful for networking and promotional opportunities.

The Solution:

I developed a comprehensive branding package that included a dynamic logo, polished business cards, and well-structured brochures. Each element was thoughtfully designed to reflect the brand’s commitment to sustainability and innovation. The cohesive aesthetic not only established a strong brand presence but also created an immediate connection with the target audience.

The Impact:

The rebranding proved transformative for Charma’s Green Chips. Within months of deploying their new business cards and brochures, their networking efforts yielded significant results. Their bold new identity garnered attention from industry leaders and media alike, culminating in a glowing review from The New York Times. This recognition highlighted the pivotal role of our design work in driving their brand’s success and solidifying their place in the market. The project stands as a testament to the power of strategic branding in shaping a company’s trajectory, proving that with the right visual identity, small businesses can achieve remarkable milestones.

Let’s Make Great Things Together.

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