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Designing a Vision:

The Creative Force Behind
Michigan’s 34th District Campaign

The Work:

Logo, Brand Identity, Postcards, Direct Mailings, Yard Signs, Voting Cards, Door Hangers, Flyers, Social Media Videos & Digital Content

My Role:

Campaign Marketing Manager, Senior Graphic Designer, Branding & Content Strategist Consultant.

The Brief:

Santino J. Guerra's campaign for Michigan's 34th District State Representative was a high-stakes initiative aimed at driving change and progress in the community. Competing against nine other candidates during the 2020 special election, the campaign required a visually striking and cohesive branding strategy to stand out and inspire trust among voters.

The Challenge:

The challenge was twofold: to create a distinctive campaign identity in a crowded field while maintaining continuity with Guerra’s established brand from his successful Flint City Council campaign. This required addressing the diverse concerns of constituents through designs that projected professionalism, trustworthiness, and relatability. Adding to the complexity were tight deadlines for creating, producing, and distributing all materials.

The Solution:

Building on Guerra’s existing brand identity, I executed a comprehensive rebranding strategy that unified his message and visuals. A refreshed logo, vibrant yard signs, persuasive postcards,and meticulously designed door hangers and flyers were developed to reinforce his principles and connect with voters. Additionally,social media videos and digital content amplified his message across platforms, engaging a wider audience.

The designs featured bold typography, dynamic imagery, and a vivid color palette to communicate Guerra’s vision for progress and unity. Each element was carefully tailored to foster trust and create a lasting impression.

The Impact:

The campaign elevated Guerra’s visibility and public image, successfully differentiating him in a competitive race. The innovative use of strategic design proved instrumental in shaping political narratives, building meaningful connections, and positioning Guerra as a leading voice for Michigan's 34th District.

Let’s Make Great Things Together.

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