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Compassion Through Design:

Creating a Brand of Hope for the Community of Flint

The Work:

Logo, Brand Identity, Brochures, Flyers, Social Media Assets & Videos

My Role:

Senior Graphic Designer & Marketing Consultant

The Brief:

The Flint Muslim Food Pantry is a non-profit organization dedicated to combating food insecurity and uplifting under served communities in Flint, Michigan. This project aimed to create a strong, cohesive visual identity that would enhance the pantry’s outreach efforts, raise awareness of its mission, and inspire greater community engagement. By combining compelling design with strategic communication, the goal was to amplify the organization’s impact and foster a deeper connection with the people it serves.

The Challenge:

The primary challenge was to develop a visual identity that captured the essence of the Flint Muslim Food Pantry’s mission while ensuring accessibility and relatability for a diverse audience. The materials needed to balance professionalism with a sense of warmth and compassion, aligning with the pantry’s ethos of service. Additionally, the design work had to accommodate multiple mediums,including print, digital, and social platforms, while adhering to tight deadlines for ongoing events.

The Solution:

I designed a comprehensive brand identity that included a distinctive logo symbolizing hope and generosity, supported by vibrant yet approachable visual elements. To promote the pantry’s various initiatives, I created digital assets and brochures featuring tear-out donation forms, encouraging contributions while simplifying the process. Informative flyers highlighted their after-school SAT programs, and a series of engaging social media videos showcased the monthly food distribution events.

The result was a visually cohesive campaign that not only elevated the pantry’s public image but also enhanced its ability to connect with and serve the community. Working on this project was profoundly fulfilling, as it underscored the power of design in supporting vital community services and addressing critical social issues. Through this collaboration, we helped amplify the Flint Muslim Food Pantry’s mission, fostering hope and solidarity across the city.

The Impact:

The new brand identity strengthened the Flint Muslim Food Pantry’s public image and enhanced its ability to connect with the community. By showcasing their commitment to service and fostering greater community involvement, the project underscored the power of design in supporting essential services. Through this collaboration, we helped amplify the pantry’s mission, fostering hope and solidarity throughout the City of Flint.

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Let’s Make Great Things Together.

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