In 2020, Santino J. Guerra set forth on his journey to represent Michigan's 34th District as State Representative. As the primary campaign marketing manager and senior graphic designer, our team took on the responsibility of shaping the visual identity and messaging for his campaign.

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     Our Approach: Drawing from the triumph of Mr. Guerra's prior Flint City Council campaign for Flint's 3rd Ward, we capitalized on the established brand identity to ensure a smooth transition. This consistency guaranteed familiarity and trust among constituents. The Challenge: Amidst a field of 10 other candidates during the 2020 special election cycle, it was imperative to distinguish Mr. Guerra's campaign. Our objective was to formulate a unique and unified branding strategy that would resonate with voters amidst the competitive landscape.

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     Our Solution: We embarked on a comprehensive rebranding endeavor, crafting a range of materials aligned with Mr. Guerra's vision and principles. From a revamped logo to attention-grabbing yard signs, persuasive postcards, and impactful social media content, each component was meticulously designed to encapsulate the essence of his candidacy.